When taking pictures of your listing or real estate, it’s essential to plan which shots will make your virtual video tour informative to buyers, and ultimately successful.  Be sure to include the following shots in your list of uploaded pictures. These photos will give buyers a comprehensive feel for where the home or real estate is located and how it is laid out.

Exterior Close-up Pictures
Pictures of street sign, picture of front entry, picture of building name, picture of address.

Exterior General
Pictures of exterior building from different sides, angles and pictures of building views.

Interior Building Amenities
Pictures of fitness room, business office, exercise room, community room, pool, grounds, parking, ect.

Interior of Unit for Sale
Pictures of entry door, close up of unit number, kitchen, living, fireplace, laundry, master bath, bedrooms, dek, outside views, ect.

Area Photos
Pictures of local attractions such as: nearby parks, attractions, resturants, ect.

Home buyers are a choosy bunch, and with home prices at a recent low, they’re out to find the very best home at the very best price they can get. Studies show that home buyers are looking at an average of over 25-30 homes before they buy. Thanks to the ease and convenience of the internet, online virtual tours are fast becoming the method of choice for reviewing those homes for many hoping to optimize their time.

Marketing to those buyers is a savvy business move. Virtual tours can be professionally produced at an affordable rate (ezvideotours.com). By finding key marketed sites, one can exponentially increase their potential market by getting those video tours in front of more eyes.

The trend is there: more US internet users are glued to videos online. eMarketer reports that in November 2008 some 77% of users were glued to their computers for online videos. eMarketer expects that number to rise by more than 10% by 2012.

Fueling the increase in online video viewing is a sharp increase in online advertising, as well as the take-off of sites like Hulu.com and the increasing popularity of YouTube and related sites.

Time is a rare commodity for the successful real estate agent, and the new and necessary online marketing techniques come to many as simply a time drain. EZ Video Tours is part of a greater company, Kemteck, Inc., which has worked with agents for over a decade to bear some of the legwork and produce efficient and cost effective results for agents.

EZ Video Tours is a targeted effort to aid busy agents by providing affordable and professionally produced video tours of listings and properties.  Video tour packages include both generic and branded versions that can be used for MLS, as well as personal websites and social media. Also, all videos produced by EZVT will be marketed online using our extensive and highly searched network of real estate marketing sites.

This blog is designed to provide information and resources for making the most of your video tours online, particularly for those who may feel overwhelmed by the current wave of online and social marketing. Check back often for updates.